AMAR THIRTY

AMAR THIRTY

Photography/Creative Direction Amin McDonald

Styling Beverly-Celine Tagoe

Interview Arhantika Rebello

ARTISTS TO LOOK OUT FOR

“If I’m honest I find it difficult to describe what kind of music I make. I don’t know if it’s rapping or singing. I feel like the music is already there in my head so I just like to catch the wave and speak on what’s going on in my life or whatever mood I’m in.”

How did your journey with music begin?

It began in 2010 maybe when I started messing around and making beats on a free website attempting to record stuff with my guy ‘Stiil’, but I was more focused on sports up until I met INFAMOUSIZAK and Qvon at uni in 2014. I still messed around with it at this point, trying to figure out who I was and what my sound was. Then in 2020 I found it and been rolling with it ever since.

Do you remember a specific moment or experience that made you realise ‘yeah this is what I want to do with my life’?

Leading up to this point I had made quite a few songs some good, some bad but this one I made I kept listening to over and over again. Plus it was weird because prior to that point I would send songs and ask friends whether it banged or not but with this one no one’s opinion mattered. Like you couldn’t tell me this song was dead. I just kept listening like I can’t believe I made this and that’s when I knew. I’ve had many moments like that since then.

What are your biggest influences and inspirations when it comes to creating music?

Life experiences. Sometimes I make a song reflecting on life situations. Other times it’s to capture a feeling. Sometimes it’s literally for a mood like my song “Stylist”. I made that because I was wearing brazy fits and I didn’t have a song that was connecting with me at the time giving that boisterous, swaggy feeling.

Out of all the music you’ve released so far, what are you most proud of? Why?

Everything. I think it’s pretty impressive to come up with an idea in your head and execute it exactly how you wanted it to.

Where do you hope to see yourself end up with your music?

I see myself being seen as a visionary and a lane creator because I look around and don’t really see anyone doing what I’m doing. I’ve never wanted to fit in and I believe by being authentically myself, I will inspire others who relate to me.

What part do you feel music has to play in the world today?

It has a massive part. People go to music for different reasons. For some it’s escapism, for some it’s relatability and for others, it’s a reflection of identity. Which is why I think it’s beautiful and important to have different types and genres of music.

What advice do you have for other young up-and-coming artists?

Corny answer but stay true to yourself and make what you like. Don’t follow opinions too much because that’s how you get lost. Don’t think about it too much and follow the wave.


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