QUAKE SUSTAINABLE FASHION MONTH ‘22
Part 2
This Sustainable Fashion Month, stylist @jubbi.s and photographer and QUAKE founder @arhantikarebello teamed up to highlight 12 sustainable fashion brands and designers.
Brands
Hairy Mary / Yllin / Lonely Objects / Clara Pinto / Lollie / Waterhaul / Aurum Ldn / VANDRÉLAAR
Models
(Skirt) Hairy Mary is a small British clothing brand, hand making vintage-inspired, custom and unique garbs.
“All items are handmade from things like vintage embroidered tablecloths, secondhand quilts and throws, antique french napkins, welsh tea towels, duvet covers, kilts, old socks, chimney sweeps’ rags and Helena Bonham-Carter's discarded petticoats… (or similar artifacts)... generally in a patchwork configuration so each Hairy Mary's is totally unique.”
“Aside from the obvious reasons of trying to reduce the amount of waste in the fashion industry, using vintage, secondhand fabrics provides not only a fabulous medium to work with, in terms of the skilled embroidery on the tablecloths and craftsmanship of the quilts as well as the quality of linens or cottons often being 10 times better than that which you could by new today, but also gives each piece a fascinating history as well as a total uniqueness.”
(Top) Yllin is a fun playful brand even. I wanted each piece when worn to bring a smile to the customers face.
“Most things can be re-worked and reused so we need to do what we can to create less waste.”
“I started making clothing for my self when I was 15 from cutting up old saris turning them into dresses, that’s when the creative spark with clothing began which turned into a brand. It’s insight into my mind constantly evolving and growing.”
(Jewellery) Lonely Objects is a creative project between, sisters, Marilena and Eirini Kalogera. The brand is centred on the possibilities of jewellery to serve as both fashion and art objects. With a focus on forms, textures and materials we create genderless and sustainable ceramic pieces that make one feel unique and compelling.
“We’re both very aware of the amount of waste that comes from making and from having a brand, so when we embarked on this journey we knew we wanted to approach it with sustainability in mind.”
Clay as a material is sustainable by nature. However, we wanted to ensure the rest of our production was ethical and sustainable too. Through research and by maintaining a slow production and re-purposing damaged products and scrap materials, we ensure that there is minimal waste and that we are on top of all the ways we can minimise our footprint as a company.”
“What inspired us to create Lonely Objects was the urge to create an open space that brings our craziest ideas to life, through a constant exploration of materials, like ceramics and metal, and the manipulation of textures. Our brand serves as a safe playground for creativity. “
To find out more about Vandrelaar (shoes) click here
(Hoodie) Lollie is a London based independent fashion brand creating 'wearable art'.
“Blending my own original work with sustainability, giving garments a new lease of life and personality through hand painting and upcycling clothing, while also getting my canvas paintings screen-printed onto T shirts and hoodies.”
“The inspiration for my brand initially came from realising the lack of identity I found in most clothing. I wanted to create something that represented thoughts and people as individuals, and with that, the inspiration for pieces typically come from experiences, dreams and memories.”
“I am continually trying to push my upcycled items in hopes that more people buy second hand or from smaller businesses over fast fashion corporations to prevent over consumption and production of new material.”
(Sunglasses) WaterHaul is an Eyewear and outdoors equipment made from 100% recycled fishing nets.
“We utilise the strongest form of plastic in our oceans to produce exceptionally sustainable, recycled eyewear. Eyewear that meets the technical demands of adventure, ocean-exposure and UV protection, but also act as ‘symbols of change’ for our oceans. Waterhaul sunglasses frames last you a lifetime, because they are made from nets that would last decades in the ocean.”
“We're passionate about combining adventure with purpose - action on the ocean, for the oceans. Our eyewear is designed to meet the demands of this environment and enhance your experience whilst symbolising and hopefully inspiring marine conservation.”
(Shoes) CLARA PINTO is a London-based ready-to-wear brand, utilising wool as the main material for all collections.
“Aiming to showcase the possibilities that wool fibres can bring to clothes without falling into knitwear, we combine traditional felting, natural dyeing and embroidery techniques with non-traditional materials such as bioplastics, up-cycled animal hair and vintage beads to transform the textile surface and create pieces with character and a clear identity.”
“What I do is respect times, respect the materials, the people involved and explore possibilities.”
“Inspiration comes from the material, from the process itself of making a piece - meeting the wool producers, washing and dying fleece, embroidering the piece to name a few.
Since I work with wool I also try to look for inspiration in sheep; their personality and looks. It's a light, fun way to create. I want people to have fun with the clothes I make, to make that happen it's important for me to have fun making them.”